Apple's upcoming Worldwide Developers Conference (WWDC) 2024 (now officially scheduled for June 10-14) will be "Absolutely Incredible," according to Apple SVP Greg Joswiak. Aside from AI, the developer-centric event is expected to feature significant announcements related to iOS, iPadOS, macOS, watchOS, and the Vision Pro. There are also strong rumors about new Apple Silicon and potential new AI-optimized Mac releases.
The spotlight will likely be on Apple's AI plans, as the company has to catch up to the marketplace. CEO Tim Cook promised "groundbreaking innovation" to be unveiled "later this year," and WWDC is the logical place to make these announcements. iOS 18 is rumored to be the "most significant update" ever, with a focus on AI tools designed to help manage daily life. We'll see.
According to the announcement, WWDC 2024 will include a special in-person event at Apple Park on opening day for developers and students, although the scale remains smaller compared to pre-pandemic events. The conference follows closely after Google I/O and Microsoft Build, and its announcement comes amidst a recent DOJ lawsuit against Apple over alleged monopolistic practices surrounding the iPhone. Exciting times for the tech giants!
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ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
