Greetings from Las Vegas. CES begins tonight with opening keynotes, but there have already been a bunch of press events. I got to touch and feel the GE Profile Smart Indoor Smoker with Active Smoke Filtration that the other day. It looks pretty awesome.
However, what really caught my attention yesterday was Samsung's Transparent MicroLED display. We've seen many concept versions of transparent displays from almost every major display manufacturer, but no one has ever put on a demonstration like this.
Samsung's new transparent displays are mesmerizing. The company presented three variants, each with subtle design differences. Two feature tinted glass, which minimize distractions from objects behind them, while the third boasts a crystal-clear, frameless design. The one-centimeter profile of these freestanding units further creates the illusion of a floating screen. Thanks to the high pixel density of micro LEDs, the images are exceptionally sharp and clear.
According to Samsung, these displays outshine their OLED counterparts in brightness and are less susceptible to ambient light interference. This last bit is notable because, across town, another Korean tech giant was (at almost the same instant) showing off its transparent display, and they say their OLED color space is better than Samsung's.
We'll need to see the displays side-by-side to declare a winner. Until then, forget buying one – as there are no prices or release dates – but these are demos of an extraordinary technical achievement... exactly the kind of "Wow!" moment we've come to expect at CES.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
