Greetings from Las Vegas. It's Day 3 of CES 2025, and the show just keeps delivering new and awesome tech. One of the most interesting announcements of the past few days was by NVIDIA. It could mark a turning point in how we interact with AI.
The company unveiled a new lineup of RTX AI PCs powered by its GeForce RTX™ 50 Series GPUs, designed to run cutting-edge generative AI models locally. Until now, deploying powerful AI required access to massive cloud infrastructure. NVIDIA says its new GPUs, built on the Blackwell architecture, make it possible to run these models directly on consumer hardware, promising faster performance, better privacy, and greater accessibility.
At the core of this innovation are NVIDIA NIM™ microservices, a suite of tools designed to simplify AI integration. These microservices enable tasks like content creation, productivity enhancements, and even building AI-powered digital humans. Combined with preconfigured AI Blueprints, they lower the barriers for developers and creators to use generative AI in low-code and no-code environments.
Why is this important? First, it decentralizes AI, reducing reliance on cloud services. For businesses, this means data stays local, addressing privacy concerns and minimizing latency. Second, it puts high-powered AI in the hands of individuals, not just enterprises. Imagine using your PC to create lifelike avatars, produce multimedia content, or automate complex workflows—all with minimal technical expertise. While these claims will face scrutiny when the products launch in February, NVIDIA is betting that local AI will transform how we work, create, and innovate.
Back in the day, there were mainframe computers, and only hobbyists had personal computers. You know what happened after the Apple II+. Is this history repeating itself? NVIDIA must think so. We'll see.
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About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
