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Shelly Palmer - OpenAI quietly reshapes the landscape

ChatGPT has released new models o3 and o4-mini.
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OpenAI is moving faster and getting smarter.

OpenAI just a major update to ChatGPT, quietly releasing three new models (o3, o4-mini, and o4-mini-high) that offer the most advanced reasoning capabilities the company has ever shipped. You’ll see o3 in ChatGPT Pro and Team plans; o4-mini and o4-mini-high are running across ChatGPT Plus, with o4-mini available even to free users. The naming conventions may be opaque, but the takeaway is clear: OpenAI is moving faster and getting smarter.

The noticeable upgrade here is autonomy. These models can now decide when to browse the web, generate an image, run Python code, or analyze a file — without you prompting them to switch tools. It’s a meaningful shift from chatbots as assistants to AI as a collaborative partner that understands what you need and figures out how to get it done.

What makes this more than just another model release is how well these systems handle visual reasoning. They are multimodal. You can now drop in a chart or image, and the model will "look" at it and respond. Want to rotate a diagram, pull insights from a chart, or modify a layout on the fly? Just ask.

According to the company, in side-by-side tests, o3 is making 20% fewer major reasoning errors than GPT-4 on hard tasks — real progress, not marketing fluff.

OpenAI isn't waiting for GPT-5 to push boundaries. Instead, they’re iterating in public and optimizing as they go. The shift from monolithic releases to a cadence of smaller, high-impact upgrades that embed intelligence more deeply into workflows seems to be an industry trend. In practice, if you’re not testing these tools in your org, you’re already behind.

As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s

P.S. If you're heading to POSSIBLE (April 30 | Miami), please join us for the Shelly Palmer Innovation Series VIP Breakfast presented by 3C featuring Mark Cuban, Jeffrey Katzenberg, Michael Kassan, and me. Register .

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named  he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow  or visit . 

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