The Washington Post is that it has entered into a strategic partnership with OpenAI to integrate its journalism into ChatGPT’s search experience. Effective immediately, summaries, quotes, and direct links to The Post’s reporting will appear in ChatGPT responses to relevant user queries.
Coverage areas include politics, global affairs, business, and technology, all surfaced with attribution and direct links to full articles.
“We’re all in on meeting our audiences where they are,” said Peter Elkins-Williams, Head of Global Partnerships at The Washington Post. “Ensuring ChatGPT users have our impactful reporting at their fingertips builds on our commitment to provide access where, how, and when our audiences want it.”
According to the press release, The Post joins more than 20 publishers in OpenAI’s growing media network, which now includes more than 160 outlets in more than 20 languages. It’s the latest in a series of AI-forward initiatives from The Post, including tools like Ask The Post AI, Climate Answers, and newsroom utility Haystacker.
Importantly, The Post says it will remain LLM-agnostic — partnering with OpenAI while also building its own AI capabilities.
The velocity of deals between foundational model builders and publishers is increasing mostly because distribution of high-quality journalism is quickly becoming a positioning problem. Who will be the most-searched, most-referenced resources in the answer engine era?
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Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
