Greetings from POSSIBLE Miami. Day One was extraordinary – there's so much to see and do. Please reach out if you're here at the show.
In the news: OpenAI has launched a new online shopping feature inside ChatGPT Search. Announced yesterday via their , the update adds real-time product discovery capabilities, including personalized recommendations, pricing, reviews, images, and direct merchant links – all presented seamlessly within ChatGPT.
Unlike traditional search engines, ChatGPT’s shopping experience is free of sponsored listings and ads. OpenAI emphasized that results are generated independently, using structured product data rather than promotional agreements. The update is available globally across all user tiers (Free, Plus, Pro), and even for users who aren't logged in.
OpenAI’s deeper integration of commerce inside ChatGPT directly challenges Google’s core business model, signaling a future where search, discovery, and purchase could happen in a single conversational flow. Whether users embrace this particular ad-free business model remains to be seen, but one thing is clear: ten blue links won't rise to this challenge.
As always your thoughts and comments are both welcome and encouraged.
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
