Greetings from Bangkok. I'm here to do a keynote about AI for AppsFlyer's MAMA event. The city is truly magical (it's my first time visiting). The conference officially starts today; it's going to be awesome!
In the news: Last week, in a big win for SAG-AFTRA, the California State Senate passed Assembly Bill 2602, setting a new standard for protecting performers from unauthorized AI replicas. The bill mandates that explicit permission is required before creating or using digital replicas of performers’ likenesses and voices across all media forms, including video games, audiobooks, and commercials. Contracts must now include a “reasonably specific” description of how these digital replicas will be used, ensuring greater transparency and control for performers.
As of yesterday, the bill has passed the Assembly and is now on Governor Gavin Newsom’s desk for final approval. At this writing, I'm not certain if Governor Newsom will sign it or not. If he does, it will have a significant impact on the future of AI. .
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
