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Greetings from Miami. I'm here to do an AI for Brand Marketers workshop for my friends at Alma Advertising. I'll start with a briefing about state-of-the-art AI platforms and apps, show off some best practices use cases, do some interactive demos, and finish up with Q&A. I'm looking forward to a super productive day. In the news: Remember your TI-84 calculator from high school and college? Now, there's a hack that lets you install a fully functional version of ChatGPT on the device. It's awesome! However, some teachers are complaining that the hack makes it too easy for students to cheat… which it does. I'm going to argue that ChatGPT and other AI platforms are the tools of this generation and today's students must learn to use them. "But, wait," you say. "This is cheating. They need to learn to do these calculations themselves." I'm going to push back (while showing my age): when the TI-84 was introduced, it was too expensive for some of my fellow classmates to purchase, so the school system allowed slide rules, but no calculators. The logic was that calculators gave kids who could afford them an unfair advantage. It took years for this rule to be abolished. I would suggest that the concerned teachers learn to use the new tools and adapt their lesson plans to take advantage of the new platforms. Each branch of mathematics is a conceptual framework for problem solving; teach me why the chain rule exists and when I may need to apply it, not just how to apply it. Said differently: I can teach any high school student (who has passed an intro to algebra course) to solve basic calculus problems in about six weeks. It takes a completely different kind of education to walk out into the world, see a problem, and know that you need calculus to solve it. As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s P.S. Have you started planning for CES© (Las Vegas, January 7-10, 2025)? Our executive briefings and floor tours are the best way to experience the show. Let us help you get the most out of CES. . ABOUT SHELLY PALMER Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit . |
