In what may be the best use of AI voice cloning yet devised, O2, the UK’s largest mobile network operator, has introduced "," a generative AI tech stack designed to engage phone scammers in endless, realistic conversations with synthetic grannies. I just love this.
Developed in collaboration with YouTuber Jim Browning, this initiative is part of O2's broader "Swerve the Scammers" campaign, which aims to combat the increasing prevalence of phone fraud. Recent data indicates that 67% of UK residents are concerned about being targeted by scams, with 22% experiencing fraudulent attempts weekly.
In what can only be described as next-level scambaiting, Daisy's interactions with scammers involves sharing fabricated personal information and engaging in extended, irrelevant conversations – effectively wasting the fraudsters' time. According to O2, Daisy has kept scammers on the line for up to 40 minutes.
There's a special place in hell for phone scammers, especially those who prey on the elderly. Obviously, it would be better if phone networks could prevent bad actors from making the calls in the first place, but this is certainly the next best thing.
Voice cloning is controversial, and it's a double-edged sword. Scammers can use the exact same tech to clone real voices and trick people into thinking they are talking to family members or their boss. On that subject, I suggest a family safe word or phrase if a close friend or family member calls you with an odd request. "Hey, I'm stuck in Fresno and my car broke down. I need $500 to pay the tow truck, can you hit me up on Zelle?" A safe word could save you some grief.
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ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
