To combat stress in the agricultural sector, the Do More Agriculture Foundation (Do More Ag) has just launched their AgTalk platform, providing a moderated and anonymous peer-support program that is Canada-wide.
The AgTalk platform provides a safe, judgement-free, and anonymous space where any adult in the sector can connect with others in the same situation, share their experience, and receive support. The anonymous feature of the platform removes barriers.
“Given agriculture’s strong sense of community, Do More Ag has recognized a need for a peer-to-peer support for some time,” said Lauren Martin, Board Chair of Do More Ag.
To ensure the platform remains effective, full-time clinical moderation is available.
Licensed clinicians are available to monitor the platform and moderate discussions, to ensure that everyone engages in open and supportive discussion. They can also answer questions and recognize the need for additional support.
It can be challenging to acknowledge the need for help.
The AgTalk platform seeks to overcome this initial challenge. Simply acknowledging your situation and giving or offering guidance helps prove that you are never alone, especially among those in agriculture who share a strong sense of community.
“It is our hope that AgTalk will help overcome some of the many barriers that prevent people in need from accessing support,” said Linda McCain, Chair of the McCain Foundation.
There are many causes of stress in agriculture. Stressors include economic volatility, environmental disasters, crop failures stemming from climate change, and drought. Climate change is bringing many stressful new obstacles including hungry insect pests who are projected to migrate further north due to milder winter conditions.
Beyond environmental factors, farmers are typically isolated and endure a cloudy work-life balance, meaning they tend to work exceedingly long hours and don’t take time to relax.
“Supporting farmers extends beyond the field. It’s important to (Badische Anilin- und Sodafabrik (German original); Baden Aniline and Soda Factory (English translation)) BASF that we’re supporting farmers – and those who work in the agricultural industry – in meaningful ways, including through resources that facilitate connection, dialogue and support in areas that matter like this,” said Jonathan Sweat, Vice President at BASF Canada Agricultural Solutions.
"We understand that mental health journeys are deeply personal, and everyone progresses at their own pace," said Megz Reynolds, Executive Director of Do More Ag. "AgTalk… allow(s) them to share and connect when they are ready.”
Sue Noble, VP of Commercial Banking Strategy at (Royal Bank of Canada) RBC says, “Our partnership with AgTalk is an important step in this direction that’ll provide agriculture communities a safe and secure space to improve their mental health and well-being.”
Do More Ag provides a voice for Canadians in the agriculture sector and seeks to usher in a culture that supports mental health and well-being.
Support for the AgTalk platform is provided by BASF, RBC, and the McCain Foundation.
Mental health resources
Worldwide, according to the Mental Health Commission of Canada.
For mental health resources, here is a good place to start:
- Agriculture Canada resources:
- Wellness tips from Do More Ag:
- Crisis contacts:
“The Do More Agriculture Foundation is not intended to be a substitute for professional medical advice, diagnosis, or treatment. If you are in crisis, please visit your local emergency department or call 911 immediately.”
To access the AgTalk platform you can visit their website at .
