NORTH BATTLEFORD - Get ready for the InnovationPlex in North Battleford.
That is the new name being put forward by the naming rights holder, Innovation Credit Union, to rebrand the Credit Union CUplex.
At Monday’s council meeting in North Battleford, council heard a presentation from Innovation Credit Union CEO Dan Johnson about the proposed rebrand for the recreation and theatre complex.
According to Johnson’s presentation, the move is prompted by Innovation’s move to become the first federally-regulated credit union in the province. That process is in its final stages and is expected to be complete sometime this spring.
“With that provided us an opportunity to review our logo and some of our naming arrangements we have at different facilities,” said Johnson.
One thing that will be happening is a modernized “butterfly” logo for Innovation Credit Union with a new design and letter styling, as well as reference to Innovation as a “federal credit union.”
Those changes will be noticed by customers at Innovation’s branches throughout the province. But it was also decided to modernize and update the name at the CUplex.
According to Johnson, the intention is to replace the name CUplex with InnovationPlex, and also add the descriptor “recreation and cultural centre” in that branding.
It was “a good opportunity for us to more showcase the partnership and our name Innovation Credit Union.” But they also wanted to showcase the words “recreation and culture centre” because “it was an original genesis of the partnership but also to showcase it ....”
The intention is to roll out the rebrand in the spring of 2022, with production and development of brand materials to begin as soon as possible. The indication from Johnson is they will introduce “InnovationPlex - Recreation and Cultural Centre” around the same time that they become federally regulated.
Innovation has held the naming rights for the recreation complex since it opened in 2012. The credit union had paid $1.5 million to secure naming rights for the life of the entire complex, which includes the Dekker Centre, the Northland Power Curling Centre, NationsWEST Field House and the Battlefords Co-op Aquatic Centre.
Each facility also has its own naming rights, and various other sponsorships cover the interior of the facilities. The sponsorships were a result of a major community campaign to raise $10 million towards the capital costs of the construction.
