Greetings from LA. Adobe, in collaboration with the Coalition for Content Provenance and Authenticity (C2PA), has launched the "icon of transparency." This symbol – embeddable in images, videos, and PDFs – reveals content provenance, including its creation via AI tools. When viewers encounter this icon online, hovering over it discloses details about the content's ownership, the AI tool utilized, and other production specifics.
(the icon's underlying technology) is a decentralized, trustless, and verifiable system for content creators to prove the authenticity of their work. It uses blockchain technology to create a tamper-proof record of content creation and ownership. This could be used to prevent plagiarism, copyright infringement, and other forms of content fraud.
The C2PA – which includes members such as Intel, Microsoft, and Nikon – is working to standardize this symbol across digital platforms. I really like the way the C2PA is thinking about this issue, and I'll be very interested to see if creators and rights holders start to use it.
As always your thoughts and comments are both welcome and encouraged. -s
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
