People — hiring managers, recruiters, receptionists, your network, human resources — are what carbonates the job search experience. Therefore, it should come as no surprise that how you're interpreted (read: perceived) is the deciding factor in whether your networking efforts bear fruit, whether you're referred, whether you move along in the hiring process, and whether you're ultimately hired.
This truism echoes the cautionary words of American rapper and actor Jaden Smith: "Be careful with how you make the world perceive you because they'll perceive you like that for the rest of your life." Undeniably, image is everything. Yet, many job seekers fail to manage their image effectively and wonder why they're stuck in a lengthy job search.
Basically, interpreting someone involves attributing meaning to information, which could be visual (how the person is dressed, physical mannerisms, the car they drive, what they're eating, how they keep their work area) or auditory (accent, use of slang, lexicons, profanity, pronunciation). We do this constantly while communicating, which is why communication is messy.
For an employer to whittle down a stack of applications to the one they'll hire, they must interpret what they know and see, making judgments that sometimes lead to accusations of bias or "ism." According to philosopher Hannah Arendt, identity is formed through public actions; we become who we are based on how others see us. Thus, "people treat you as they see you." Be mindful of the impression you make on others, remember:
- Image is everything!
- How you make someone feel is everything!
Since your image and how you make your interviewer(s) feel significantly influence your job search success, knowing what isn't a 'good look'—what turns off employers—is essential. Based on my observations, most job seekers either don't know what isn't a 'good look' or don't care about how they're perceived by employers.
What isn't a 'good look'
Publicly Bashing Employers:
It's common knowledge that employers scrutinize a candidate's online activities to determine whether they're interview-worthy, which is why it amazes me how many job seekers bash employers. Do they believe employers will read their "frustrations" and say, "He's right! Let's change everything we've been doing"? Publicly bashing employers is like biting the hands you want to feed you. Why go on a platform like LinkedIn to malign those who could potentially help you? Publicly bashing employers shows poor judgment and a lack of emotional control.
Sloppy Self-Presentation
Apicius, a 1st-century Roman gourmet, famously said, "We eat with our eyes first." This principle applies when meeting someone for the first time. It's human nature to assume a person's outward appearance reflects their inner qualities. If there's ever a time to look your best, it's during a job search.
Also, presenting yourself well extends beyond your appearance; your resume, LinkedIn profile, and social media activities contribute to the overall impression of who you are. Typos, vague results, poor grammar, and inappropriate social media posts turn employers off.
Aggressive Communication
Many job seekers often confuse assertiveness with aggression, possibly due to a prevalent sense of entitlement. Assertive communication expresses needs and opinions directly and respectfully, while aggressive communication prioritizes personal needs at the expense of others.
I view assertiveness as a two-way dialogue, whereas aggression feels like a one-way proclamation. Aggressive communication leads to the aforementioned employer bashing and having a standoffish attitude with interviewers as if they're the enemy. In contrast, assertiveness means being clear about what you want while considering the employer's needs.
The easiest way to expedite your job search is to focus on how you can solve an employer's problems and align your communication accordingly. Job seekers should aim to communicate from a "What can I do for you?" perspective rather than a "What's in it for me?" stance.
Lack of Manners and Social Skills
Although manners and social skills have declined, they are still crucial for career success. Lacking these skills makes you less likeable (read: affects how others feel about you). I've yet to meet a hiring manager who hires someone they don't like. Good manners facilitate relationships, which are vital to career success. Ignoring social cues or failing to read a room can lead to misunderstandings and hinder relationship-building.
How people receive your message, what they remember about you, and how they feel afterward matters. At some point, everyone feels that how they're being interpreted is holding them back. When that happens, it's in your best interest to figure it out. If you feel unappreciated or misunderstood, look in the mirror instead of blaming "the world." You control your destiny through how you present yourself and how you communicate. Nobody is owed acceptance.
While it’s contrary to the popular advice to "be yourself," that assumes 'yourself' is someone people actually like—a dangerous assumption—because your physical appearance and actions are what others use to interpret you, perception management is crucial to job search success; therefore, care as much, if not more, about how others perceive you than how you perceive yourself. The phrase "perception is reality," attributed to American political strategist Lee Atwater, echoes throughout an employer's hiring process; therefore, what employers see about you is your responsibility.
Nick Kossovan, a well-seasoned corporate veteran, offers “unsweetened” job search advice. Send Nick your job search questions to [email protected]
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